Bouthaina – Timelessness tells a tale

Once, there were many small and local beauty salons in Saudi. They were independent efforts, with largely untrained talent. It wasn’t about the experience––it was about getting the job done.

The market gap grew larger and larger. Women began to travel and see much better standards abroad. They would say, “Oh, I’ll do my hair when I travel,” because they felt that their newfound standard of quality and excellence could not be met in Saudi.

With that, Bouthaina set out to create a solution well-loved by all.

And since 1988 Bouthaina quickly rose to the ranks of quality and luxury as the founder of the first beauty salon brands to open in Jeddah, Saudi Arabia including

Farah Salon in 1988, and Jamaluki in 1992 and finally, under her own name came BOUTHAINA in 1995. It set an entirely new standard.
Her journey did not only bring the outside quality in––it also reinvented it in a way that suits the Saudi women.

Bouthaina is there for women to own their beauty experience and lead the industry’s potential.

” Bouthaina is an experience; a blend between top-notch skills, excellent service, and incomparable quality..”