
Bouthaina – Timelessness tells a tale
Once, there were many small and local beauty salons in Saudi. They were independent efforts, with largely untrained talent. It wasn’t about the experience––it was about getting the job done.
Bouthaina is there for women to own their beauty experience and lead the industry’s potential.
” Bouthaina is an experience; a blend between top-notch skills, excellent service,
and incomparable quality..”
Bouthaina,
Co-founder and Art Director
The Founders

“I wanted to created a brand rooted in femininity that resembles possibility and unleashes the true essence of being a woman”
Though my 30 years of experience in Saudi, I have touched the faces and hearts of thousands of Saudi women, applying their make up for all their occasions, the bride, the graduate, the mother, the grand mother. I have seen them transition as Saudi transitioned, our evolution was intertwined. As we grew, I have seen them in their most vulnerable states as they come in to Bouthaina seeking re-invention, it was never just an exterior. I have seen first hand what the right look would do for a woman’s confidence, and that is at the core of what we do. At Bouthaina we unleash a women’s confidence and that is our legacy!
Bouthaina Khalaf
Co-founder and Art Director
“We lead the beauty industry in the region to unlock its potential through systemizing the service and personalizing the experience.”
Our purpose is to give women ownership over their beauty experience. We want to systemize the service and personalize the experience. And we want to do that with by harboring and nurturing local talents so they can disrupt the market with their high quality standards and hopefully compete with the international bench mark. This is the only way to unleash the full potential of Saudi’s beauty industry.
Kamal Jouni
Co-founder and CEO

The Branches
With three branches in vibrant locations. Bouthaina is accessible anytime anywhere around our the coastal city of Jeddah, with our latest branch in Obhur.
Services & Categories
BOUTHAINA – Where Beauty Becomes personality
At Bouthaina, we merely change the outside look to reflect the inner beauty and confidence through the various services we provide.
Haircut and Styling
- Trendy style
- Classic cut
- Special-occasion style
Nail Art
- Pedicure
- Manicure
Makeup Artistry
- Natural Makeup
- Event Makeup
- Bridal Makeup
- Glamour Makeup
- AirBrush Makeup
- Special Makeup
KERASTASE TREATMENT
- Scalp Rejuvenation
- Scalp & Hair Purifying & Rebalancing Treatment
- Scalp And Hair Health Boost
- Anti Hair-Fall Treatment
- Scalp & Hair Detox
- Express Scalp & Hair Detox
- Manifest Your Curls Protocol
Exclusive/customized
Enchantment package
- Personalized beauty consultation
- Luxury Skincare
- Spa Treatment
- VIP and offers
- Beauty Packages
Book Now!
To Join us in this symphony of beauty, where every touch, and every detail crafts an indelible masterpiece in the story of self-love.